For a leading international gaming company in Hamburg we are looking for an Senior Marketing Manager (m/f).

Your Tasks:

  • The strategic and operational responsibility of all the Online and Offline performance marketing activities of the respective gaming unit’s product portfolio within the marketing team
  • Plan, monitor and execute marketing strategies across all channels including affiliate, SEA, SEO, Display, Social media, Offline, Partnerships and branding
  • Lead a small team of experts in SEA/Display, Affiliate and Social Media/ to excel in their fields.
  • Support in the development of strategic initiatives adhering the overall vision and strategy, whilst
    achieving and exceeding your targets within assigned budget restrictions.
  • Source, negotiate and implement local strategic B2C partnerships
  • Analyse customer acquisition funnels and general marketing performance metrics enabling consistent optimisation
    and delivery of targets and goals
  • Conduct competitive analysis of key segments to define and optimize the market strategy for reaching and engaging consumers
  • Share best practices with peers to build knowledge and continuously develop a stronger market position
  • Manage a substantial marketing budget across all marketing channels
  • Collaborate with various internal stakeholders including BI, Product, Engineering, Operations to ensure efficient
    communication channels are maintained and that performance is consistently improved

 

Your Profile:

  • Successfully completed studies with a focus on marketing or a comparable education
  • 5+ years of professional experience in Digital Marketing with direct experience in Affiliate, SEA, SEO, Display, Social
    media, Programmatic. Further experience in offline campaigns including TV/Radio, would be a strong plus.
  • Consumer marketing experience is a strong plus
  • Experience in negotiating and driving partnership deals with relevant partners
  • Have a good understanding of branding and how to achieve consumer loyalty
  • Very analytical and feel comfortable working with numbers, incl. using hard data and metrics to measure
    performance, determine improvements and operating the day to day business
  • Good MS Excel skills is a must
  • Strong understanding of attribution models, cross-channel & cross-device marketing
  • Strong campaign/project management skills
  • Ability to communicate in English and German (Russian is a strong plus)

Job-Nr.: 1517

If interested please get in touch with us and we will get back to you with further details.

Ansprechpartner:
Merret Lornsen
merret@headstart.today

  • Position: Senior Marketing Manager (m/w)
  • Zeit: ab sofort
  • Ort: Hamburg